Brandon Katz of Greenlight Analytics & The Data Behind Film & TV Trends

May 3, 2026

Returning guest Brandon Katz joins host Michael Azevedo on this episode to take a look at some compelling data that’s informing several film and television related stories he’s recently published.
 
As the Director of Insight & Content Strategy for Greenlight Analytics, Brandon—who’s also a former entertainment journalist and film critic—unpacks data analysis to reveal compelling trends within the film and media industry.
 
Brandon and Michael discuss how multi-year film development cycles can often result in films whose cultural relevance may fade between the time a project is green lit to the time it hits movie screens. While the film’s subject matter and stars may still be compelling, audience interest may have drifted.
 
Brandon and Michael also chatted about Netflix’s decision to scale back on the number of original films it rolls out on its streaming service.
 
And finally, they talked about how the emphasis on opening weekend box office numbers may undermine the chances for smaller films to find an audience and grow over time.
 
Brandon’s knowledge of—and love for—movies, combined with his data analysts’ eye for the stories to be found within the numbers always makes for a compelling conversation!
 
Making Media Now is sponsored by Filmmakers Collaborative, a non-profit organization dedicated to supporting media makers from across the creative spectrum. From providing fiscal sponsorship to presenting an array of informative and educational programs, Filmmakers Collaborative supports creatives at every step in their journey.
 

About the host: http://www.writevoicecreative.com and https://www.linkedin.com/in/michael-azevedo/
 
Sound Engineer: A.J. Kierstead