Making Media Now 2007: Filmmaking in Transition
On June 1, 2997, Filmmakers Collaborative presented a full day of master classes, panel discussions and seminars focused on new technologies and the opportunities they create for film and media makers. Today’s world of video blogs, social networking and media publishing sites, and other Internet innovations has democratized the tools of media creation and distribution. What do traditionally-trained filmmakers need to know to enter this brave new world? How can media makers utilize these technologies to their advantage?

MAKING MEDIA NOW: FILMMAKING IN TRANSITION
Boston University Photonics Center
Friday, June 1, 2007

8:45 – 9:15 am
Registration (coffee and pastry provided)

MASTER CLASSES
9:30 – 10:30 am
1. Camera Seminar – Explore the art of matching the appropriate High Definition technology to your current production’s needs (sponsored by Rule Broadcast).
John Rule, Rule Broadcast

2. Film Production Tax Incentives – Learn how to identify and maximize qualified expenditures and monetize your film production tax credits (sponsored by Tax Credits LLC).Christine Peluso, Tax Credits LLC and Nick Paleologos, Massachusetts Film Office

10:15 – 11:45 am
3. Demystifying Digital Formats – Explore the advantages that digital media technologies have brought to the process and the pitfalls to avoid (sponsored by Center for Digital Imaging at Boston University). Dave Bigelow, Gray Matter Entertainment, Dan Berube, Noisy Brain Productions, Lou Leta, Digital Video & Consulting. Moderated by Ed Krasnow, Director of Television & Radio, Massasoit Community College

10:45-11:45 am
4. Copyright Issues –Learn about the new and changing laws and get your questions answered by experienced copyright attorneys.
J. Stephen Sheppard, Cowan, DaBaets, Abrahams & Sheppard, LLC and Jay Fialkov, WGBH. Moderated by entertainment lawyer Sandra Forman.

12:00 – 12:30 pm – Networking & Box Lunch (provided)
12:30 – 12:35 pm – Welcome – Bonnie Waltch, Executive Director, Filmmakers Collaborative
12:35 – 12:55 pm – Opening Remarks – “Putting it all into Perspective” by David Tamés, Filmmaker & Media Technologist, Kino-Eye.com (sponsored by Spartacus Media Enterprises).

1:00 – 2:30 pm
Session 1 – Choice of one:
A. Where in the World Is Your Audience Now? Finding Your Audience So They Can Find You – understanding what and how consumers watch media and how that impacts media makers’ work (sponsored by Massachusetts Production Coalition).
Annie Valva, WGBH. Moderated by Lisa Simmons, Color of Film Collaborative.
B. Producing and Delivering Short Video on the Web – the opportunities and challenges of delivering short videos on the web (sponsored by Boston University College of Communication)
Mike Hudack, Blip.tv, Joe Hurd, VideoEgg, and Anna van Someren, MIT.
Moderated by David Tamés, Kino-Eye.com

2:45-4:15 pm
Session 2 – Choice of one:
A. The Social Media Game – market yourself and your film using blogging, tagging, wikis, photo sharing and social networking sites (sponsored by Alliance for Motion Media (AIMM).
Beth Kanter, blogger and trainer. Moderated by Susan Walsh, Center for Independent Documentary
B. Making Content Interactive – how your content can engage new audiences and sustain existing ones.
Michelle Halsell, Missing Pixel. Moderated by Ravi Jain, WGBH.

4:15 – 4:35 pm – Networking and refreshments
4:35 – 4:45 pm – A Guide to the Perplexed – video resources on the web
Safa Sadeghpour, Beanywood.com.

4:50 – 6:15 pm
Session 3:
A. Case Studies four examples of different media projects and their marketing and distribution methodologies.
Kevin Anderton, Midnight Chimes Production, Brett Gaylor, Open Source Cinema, Lance Weiler (Head Trauma) and Michael Byrne (Touching the Game). Moderated by Larry Lawfer, YourStorys.com